Trimble-Dickey-john Partnership

Some positive news for Precision Farming:

Trimble and DICKEY-john Partner to Offer Farmers a Wide Range of 'Hybrid' Precision Farming Solutions

August 28, 2007 (10:30 AM EST)

PRNewswire

DECATUR, Ill., Aug. 28 /PRNewswire-FirstCall/ -- Trimble and DICKEY-john(R) announced today that they have joined forces to offer farmers a complete precision farming solution that uses the most advanced agricultural electronic technology from both companies.

The announcement was made today at the Farm Progress Show.

The Trimble and DICKEY-john "hybrid" systems will set new standards for the precision agriculture industry by offering growers:
-- One-stop shopping for complete, seamless precision farming systems through Trimble and DICKEY-john's dealer networks. -- Buy-when-needed modules that will allow growers to add new functionality-such as GPS automated steering, application monitoring and control, or field data management-when their operations require it. -- Less cab clutter and fast, easy access to GPS guidance and application controls through a single cab display. Display options will include the DICKEY-john IntelliAg(TM) virtual terminal display or Trimble(R) AgGPS(R) FieldManager(TM) display. Each option will provide full integration of both companies' precision farming systems. -- The ability to install both companies' new "hybrid" precision farming systems on equipment in multi-branded fleets.

For example, DICKEY-john customers will be able to integrate....(link)

By integrating the technologies offered by the two companies, Precision Farming applications will be more easily implemented as well as more easily "ramped up." This is a positive development for farmers.